Senior Digital Marketing Manager (Paid Search and SEO)
Our client is a growing integrated agency who works with some of the most prestigious brands in the world. They produce outstanding work and are looking for a like-minded Senior SEM Manager to join their team.
The company culture is to push the boundaries of what is possible. Their output includes websites, digital tools and motion graphics as well as a constant stream of physical output from beautifully finished brochures to custom client welcome packs. This is an exciting opportunity to join the team as they enter a further period of growth.
They offer a competitive salary and an excellent benefits package including a bonus scheme, in-house gym, meals, snacks and an excellent holiday allowance. They also invest in their team with industry recognised courses being available to all.
You will be responsible for the continuous growth, optimisation, delivery and improvement across the channels. Your focus will be on how we leverage data, technology, targeting and creativity to deliver the best possible performance. There is an expectation that as the digital marketing department expands you will also take responsibility for paid social activity and work with the wider team to develop the agency's business intelligence processes and technology.
*Paid Search (SEA)
oSet the strategic vision for paid search on a client by client basis, identifying the primary areas of focus that will deliver commercial and client growth.
oWorking closely with the wider digital team to identify how to continuously improve the use of technology platforms to drive efficiency and greater performance. A key focus should be on moving towards a strong dependence on automation.
oRapidly evolve the approach to reporting and measurement of paid search so that they have the potential to move away from 'last click wins' and to a data driven attribution methodology that assess incrementality, and customer value.
*Organic Search (SEO)
oAudit the current position of client businesses in organic search using internal and external data sources to understand client positions in market.
oUse data to identify key areas of focus incorporating knowledge of active paid search campaigns to inform decision making and strategic direction.
oIdentify key technical and architectural areas for improvements across the agency's client's websites and ensure that fixes are managed in through to completion.
oEngage the wider digital team so they understand the benefits of organic search and ensure it becomes a shared priority.
oDevelop a program of education and training for other internal teams so they are empowered to employ SEO best practices in their day to day activity.
*Analytics and Business Intelligence - Reporting on digital marketing performance across campaigns and identifying how to provide additional insights for clients in a more efficient way.
*Paid Social - Potential to develop new campaigns that support both client content marketing plans, and custom audience targeting KPIs.
*Proven experience working in a search role with ability to pipeline tasks based client's commercial expectations to ensure they meet performance targets
*Drive and optimise monthly retainers to include providing direction on technical SEO as well as AdWords performance monitoring using a variety of SEA tactics
*Experience with Search, Shopping and Display advertising campaigns, as well as Merchant Centre and audiences for remarketing
*Excellent analytical and organisational skills, confident in using Excel, Screaming Frog, Google Search Console, Google Analytics and AdWords
*Proficient using popular research tools such as SEM Rush/Moz, Open Site Explorer and Google Keyword Planner etc
*You will have direct experience of researching, planning, developing and executing organic and paid search campaigns
*You should be able to keep track of competitors, new entrants to the marketplace and perform keyword/topic research in coordination with existing content and uncover new opportunities
*Manage budgets accordingly in line with strategy and ensure monthly spend is optimised and remains on target
*Measure the effectiveness of the campaigns reporting on the performance of all organic and paid activity
*Strong technical knowledge to collaborate with the front-end build team
*To attend client meetings as and when appropriate and be comfortable discussing ideas, insights, results and recommendations
If you feel a position with this exciting agency is what you are looking for please send your CV
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