This is a full time, permanent contract, working 37 hours per week and the role based in Aylesford, Kent with travel

Main purpose of job:
The role is accountable for increasing online revenues. The responsibilities range from: managing our online e-commerce platforms and product listings, supporting the head of marketing with annual campaigns to create engaging e-commerce ads that achieve maximum conversion rates to increase revenue for our online shop.

You will have an entrepreneurial spirit and a can-do attitude and won’t be afraid to get your hands dirty. In addition, you will have the opportunity to develop products in our range.

Key Responsibilities:
Strategy and Planning:
• Develop RBLI’s e-commerce strategies in order to hit our online revenue targets
• Plan and execute marketing activities to support product launch deadlines and campaign dates
• Analyse online visitor traffic and behaviours to enhance customer experience to increase better outcomes
• A/B testing in order to improve conversion rates and increase revenue
• Identify new audiences and products to attract new revenue opportunities
• To set up and track end to end online visitor activities in order to submit a detailed report on e-commerce KPIs on a weekly, monthly, and quarterly basis

Day-to-day Operation:
• Manage and update RBLI’s Shop which sits on the Shopify platform
• To work with internal and external teams to improve the shop experience
• To add, amend and delete products, to ensure the correct price and description is added after sign off
• Ensure we have quality product photography on the shop
• Descriptions are correct and up-to-date
• Make sure all the customer touch points and messages are correct, timely, recorded and archived
• To submit any new product cost sheets and recommended pricing to accounts before uploading into the online shop
• Work with the relevant teams to ensure online adverts are optimised and performing at maximum level
• Work with our social media team to add activities to the calendar to help drive traffic to the website and store
• Create relevant, valuable and engaging content for RBLI’s target audience
• Oversee the e-commerce experience and related workflows to provide the best online experience across the entire customer journey
• Handle all customer queries and complaints
• Collaborate with the Manufacturing Teams on product development
• Monitor customer feedback and reviews online and provide feedback for the company
• Report on inventory and logistics to make sure we are well stocked to ensure we don’t run out of products
• To ensure you manage customer expectations at all times
• Work with third party PPC team and designers, internally and externally

Personal Attributes:
• Confident, self-motivated and proactive with the ability to use initiative and take responsibility for identifying and solving problems and engaging colleagues to deliver successful projects
• Well organised with excellent planning skills; analytical, a logical, systematic thinker with strong attention to detail and ability to prioritise and manage a busy workload
• Flexible, adaptable and innovative with a positive approach to change
• Possess tact, diplomacy and have the ability to communicate and act as an advocate at all levels both within an organisation and with external agencies and partners
• Possess well-developed customer service skills to both internal and external customers (colleagues and clients)
• Commercial or charity sector background an advantage
• Excellent, collaborative team player

Skills & Qualifications Required:
Essential:
• Minimum of 2 years of working experience, with at least one year, focused on e-commerce and knowledge of Shopify or other similar e-commerce platforms
• Strong analytical skills, proficiency with Excel and Google Analytics, with a thorough understanding of e-commerce marketing funnel, including Search Engine Marketing (SEM), Google ad words, pay-per-click campaign, and data tracking
• A growth mind-set that can analyse an issue, identify an opportunity, and develop tactics to drive change in a logical way
• Evidenced track record delivering against sales, reach and/or engagement targets

Desirable:
• Bonus: HTML/CSS, Adobe Creative Suite
• Bachelor’s Degree in Business, Marketing, CIM or related fields is desirable

Benefits:

RBLI offer 25 days holiday allowance per annum, a Group Flexible Retirement Plan and Life Assurance.

If you wish to be considered for the above role, forward your CV and covering letter including a supporting statement to recruitment@rbli.co.uk.

RBLI is an equal opportunities employer.

* RBLI reserves the right to remove a vacancy at any time prior to the published closing date.

NO AGENCIES