Digital Marketing Manager

We are recruiting for a dynamic Digital Marketing Manager to join a small but expanding Digital Marketing Team and work on a portfolio of high-profile accounts.

The role reports into the Head of Digital Marketing and we require someone who can work autonomously.

As well as a very competitive salary the client offers a great range of benefits including 34 days holiday (inc. bank holidays), good pension scheme, gym membership and continued development plans. They also offer flexible home working, but you will be required to be within a reasonable commute of the office to attend meetings when needed.


Job Role
As Digital Marketing Manager, you are expected to be able to work across marketing disciplines and will be responsible for the day-to-day delivery and optimisation of client activity in 3 key areas:

1.Search Engine Optimisation
*Interpretation of website quality audits
*Manage the delivery of technical website audits
*Manage the delivery of keyword research for existing client web pages
*Manage the delivery of keyword gap analysis for client websites
*Manage the delivery of client content marketing plans
*Manage link acquisition via a third-party agency

2.Paid Media
*Setup and management of paid search campaigns across Google and Microsoft Advertising
*Setup and management of paid social campaigns across Facebook, Instagram and Twitter
*Setup and management of display campaigns across Google and Microsoft Advertising
*Setup and management of audiences across all platforms
*In time looking to take paid media management to the next level, it will be vital to deliver efficiencies using Google Ads scripts or third-party tools such as Adzooma or Adalysis

3.Analytics and Business Intelligence (This is preferred, but can be learnt on the job)
*Management of Google Tag Manager containers, including variables, triggers and tag setup
*Management of Google Analytics properties including view definition and goal tracking
*Definition and build of standard and bespoke reports in Google Data Studio
*Longer term explores the opportunities offered by centralising data


Requirements
*3-5 years digital marketing experience
*A strong understanding of marketing principles and practices (CIM or degree preferred)
*Paid media management and SEO knowledge is essential
*Analytics/BI knowledge would be preferred
*A mix of brand and agency experience would be an advantage
*Recent certifications from Google or Microsoft Advertising would be beneficial
*Any experience utilising Google Big Query and Supermetrics would be an advantage
*Experience off-shoring core SEO tasks would be beneficial
*Experience utilising Segment, Google Analytics 360, Google Big Query, Data Build Tool (dbt), Stitch or Looker would be an advantage.
*Strong presentation skills, both delivery and asset production (reports, RFPs)

While this offers remote working, you do need to be within a 2-hour commute to Ashford to enable attendance at planned and ad-hoc meetings.




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