Performance Marketing Lead

Salary £35,000 to £40,000 depending on experience

Permanent

Hybrid - London & Folkestone

Step into a hands-on role where you’ll lead high-performing acquisition marketing activity that directly drives commercial growth across Saga’s Insurance products. With a strong focus on PPC and performance channels, you’ll take ownership of campaigns across selected products, optimising activity in a highly competitive insurance landscape where precision, pace, and data-led decision making are key.

At Saga, we’re known for our trusted brand, heritage, and deep understanding of our customer. This role sits at the heart of that journey—combining performance marketing expertise with a collaborative, cross-functional approach. You’ll work closely with agencies and internal trading teams to continuously test, learn, and improve, ensuring our acquisition strategy reflects both our commercial ambition and our commitment to delivering a standout customer experience.

We work in a hybrid way at Saga, both at home and in the office. The Financial Services Marketing team (Insurance and Money) get together about twice a month in either London or Folkestone.

Main Responsibilities
As our new Performance Marketing Lead, you will own day to day management of digital acquisition activity, including but not limited to paid search (PPC), paid social, programmatic and affiliates to ensure KPIs and commercial targets are met.

Other accountabilities will include:

• Reporting and analysis of online marketing channels performance using multiple data sources

• Managing the circulation and approval process for internal marketing materials. Ensure that all customer-facing communications and propositions are compliant and meet the standards set out in the Marketing Approvals Process

• Supplying approved creative assets to media agencies and support the QA process across various channels, including paid search, paid social, display, native, and press

• Building and maintaining strong relationships with agency partners, working collaboratively on performance and analysis to identify areas for improvement and new initiatives.

• Working closely with Ecommerce and Performance Analyst to deliver regular performance deep dive, setting the foundation of a data-driven roadmap that guides the implementation of campaign test and learn and new initiatives.

• Monitoring the changes in market and consumer behaviour using market and competitor reports available, bring insight, problem, and opportunity statements to trading stakeholders.

• Supporting ATL media planning and delivery, including but not limited to TV, radio and press.

• Working collaboratively with the wider marketing team, product, and creative teams to ensure alignment of creative and customer value propositions throughout the customer journeys, reflect the core brand message ‘Experience is Everything’.

• Showing sound financial practise across paid media, including raising purchase orders and signing off on invoices for payment, to maintain consistent operation of paid media channels



The Ideal Candidate
You will have proven experience of developing multi-channel digital campaigns across PPC, Display, Affiliates and Social.

Whilst experience in the Insurance industry would be of advantage, we are open to considering candidates from the wider financial services or other regulated industries.



You’ll be able to demonstrate:

• Analytical skills using reporting platforms such as Google/Adobe Analytics

• Google Ads, Facebook Business Manager and/ or programmatic networks would be highly advantageous.

• Experience of ATL media, including TV, Radio and Press is desirable but not essential.

• Managing and interpreting customer intelligence to enable business improvements

• Commercially minded and results driven mindset, with strong numerical and analytical skills, comfortable deep-diving into performance data to identify trends, diagnose issues, and inform decisions.

• Ability to work autonomously and make decisions with some oversight from management

• Effective communication skills and the ability to couple business goals with customer needs and translate into digital marketing roadmap for future activity

• Ability to flex and adapt quickly to change

• High levels of drive, enthusiasm and energy

• Consistently challenges and raises the bar on business and employee performance.


Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special



About The Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.

We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.